Martin, Co-Founder at Hook+Scale
Available for projects
Meta Ads Google Ads
TikTok Ads
Ad Spend Managed
$10M+
Achievement Unlocked
Hello, I'm

I'm an
Algorithm
Whisperer

Martin
Borovski

Senior Media Buyer & Growth Strategist

I spend other people's money on the internet. Professionally. $10M+ later, I'm still turning clicks into customers and convincing algorithms to cooperate.

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Selected work

Turning Ideas
Into Reality

See Our Works Move your cursor around
Services

Apparently I'm Good at This

Media Buying

Growth Strategy

Social Media

Content Creation

Lead Generation

E-Commerce Funnels

Let's See
My Work

See All
01
08
Live wins from clients

Don't Trust My Word on It

$10M+ in ad spend later, these are a few of the messages that land in my inbox when the numbers start moving. Real clients, real accounts, real results.

Jason S.
Jason S., CEO & Co-Founder

Martin stood out from the very beginning with his unique combination of marketing knowledge, creativity, and ability to understand what makes content perform. Over the years, he consistently stepped up to more advanced roles, mastering new skills quickly and demonstrating an exceptional work ethic, adaptability, and resilience.

🔥 14🙌 6💪 4
NS
Nikola S., Furniture Brand

Q4 numbers are in: 5.8x blended ROAS across Meta and Google. 🎯 He tests creatives faster than we can shoot them. Absolute machine.

❤️ 9🚀 5🎯 3
GH
Grace H., SaaS Founder

Came to Martin with a leaky funnel and €200 CPLs. Three months later we're at €47 per qualified lead and the sales team is actually begging us to slow down.

🔥 11📈 7
JD
Jovan D., Local Services

Quick shout-out: Martin's Google Ads rebuild got us to €31K in booked jobs last month. Phone hasn't stopped ringing. Hiring two more techs.

📞 8🔥 6
Natalia B.
Natalia B., Senior Director of Growth Marketing

Martin has been a valuable member of my growth team, consistently demonstrating an impressive ability to learn quickly, adapt to new challenges, and get things done. I highly recommend him for fast-paced environments that demand efficiency, initiative, and results.

❤️ 12👏 7🚀 5
MR
Marko R., Supplement Brand

We were burning money on broad audiences. Martin restructured everything, killed the dead weight and scaled spend 4x while holding ROAS. The algorithm actually listens to this guy.

💪 7🔥 4
Alex P.
Alex P., Owner & Co-Founder

Martin completely changed the way we approached advertising. Through his Meta Ads strategy, we achieved a CAC nearly 50% below the industry average while significantly improving lead quality. His ability to combine creative strategy with performance-driven execution made a real difference.

📉 9🔥 6🎯 4
AB
Aleks B., Marketing Agency

White-labeled Martin on two client accounts. Both renewed and one doubled their retainer. He makes us look very, very good.

😂 5💼 8👏 3
KK
Kristina K., Travel Startup

If you're running ads without Martin, you're just donating to Meta.

👍 24🔥 18💯 11
Shuki F.
Shuki F., Managing Member & Co-Founder

Martin played a key role in scaling our brand. He managed over $100K in Meta ad spend while keeping customer acquisition costs low and consistently delivering 3x+ NC ROAS. His ability to navigate advertising challenges, develop winning strategies, and drive profitable customer acquisition made him an invaluable partner to our growth.

🚀 11💸 8🙌 5
Contact

Let's Build
Something
Great

Have a launch to plan or a campaign to scale? Tell me about it and let's turn your ad spend into real growth.

Email martin@hookandscale.si Phone +389 77 817 718 Address Skopje, Macedonia